Facebook is the largest and most used social media platform in the world. However, many modern-day businesses fail to realize the advertising potential of this growing social media giant. If you ask us, Facebook is the ideal platform to start promoting your products and services online, especially if you are in a budget crunch. But hey, don’t take our word for it! Check out the advantages of running Facebook Ads in this post yourself!
What are the advantages of using Facebook Ads in 2021?
Here are some of the most important advantages of running Facebook Ads in 2021. Let’s discuss them in detail, shall we?
1. Helps reach more people
Facebook currently has more than 2.8 billion monthly active users. The number itself sets it a cut above all other social media platforms out there. And here’s what more interesting - the social media giant has not stopped growing!
What started as a student-only online network in 2004, is becoming a crucial part of everyone’s daily lives in 2021.
2. Leverages advanced targeting
Not able to reach your target audience? Choose Facebook Ads as your go-to advertising platform. With the wide range of target and retargeting features, it brings to the table, you can never waste a dollar on people that don’t fall in your target audience.
Just select the right demographics, interests, and behavior, and your advertisement is set. Moreover, the platform gives advertisers more control over the ads - allowing them to choose the ad, target audience, budget, and ad placement.
Still not satisfied?
How about running your advertisement to meet a certain marketing goal? You can customize your marketing goals by choosing from goals like page likes, video views, website traffic, post engagement, and more.
3. Cost-effective advertising strategy
Just like it is in every other digital advertising space in 2021, the cost of running Facebook ads has become significantly low, especially if you compare it to the rising cost of traditional advertising.
Traditional advertising, on the other hand, needs businesses to pay up to $50 to get similar exposure. This is one big reason why people often say that print and television are dying media.
4. Generates high engagement for ads
It’s not at all surprising to see high engagement rates on Facebook. The active users on the social media network are hooked to the platform and really enjoy the experience.
Therefore, you can never go wrong with running ads on Facebook. Since people trust the platform, they will show interest in what you have to offer. This will result in higher engagement rates.
Couple your advertising strategy with Messenger Chatbots, Facebook Live, and Facebook Groups, and you will have a solid online marketing strategy in itself.
5. Campaign analysis on Facebook is FREE
If you have a business account on Facebook, then analytics for you is free to use. Facebook Analytics is driven by Pixels that is nothing but a code that tracks and collects information about users interacting with your advertisement.
The data is collected and Facebook Analytics turns it into reports for advertisers to figure out the real-time performance of their ad campaigns.
You will have access to various campaign performance metrics that can be tracked to further optimize your ad campaigns. Facebook Ads Manager is very powerful, especially if you understand it inside and out.
6. Most effective Remarketing platform
Remarketing is a huge success on Facebook, especially with the help of Pixels.
You have the exact information about when you should run ads on Facebook to bring back customers that have shown interest in your products.
Not just that, you can remarket to most people using Facebook as a means to relax. In other words, remarket your services to them when they are available.
This is a sure-shot strategy to drive better conversion rates for your ad campaigns.
Connect Now to Create Successful Facebook Ads!
However, running ads that convert on Facebook is not as easy as it sounds. You need to consider many quality and performance factors in mind while creating ad campaigns for your business. We don’t want you to waste your online advertising budget on learning and experimenting when we can help you get instant results through our time-tested Facebook advertising strategies. Connect with Krey Marketing to schedule an appointment and connect with one of our Facebook Ads expert today!